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Market Entry 

Blurring the boundaries

Image by Tyler Casey

Our India Entry services follow a phased approach starting with a deep evaluation of the market opportunity for our clients followed by creating a strategic proposition for their entry and finally in-house implementation of the recommended strategy to establish a winning presence in India.


We know that to make a ‘go or no-go’ decision, apart from factual information our clients need a feel of the market, the decision-makers and influencers and the business culture. Our market exploration methodology includes real-time interactions with industry stakeholders such as potential buyers, distributors/retailers, industry associations and government bodies. Supported by practical experience, we come up with innovative solutions to not only answer your questions on the competition, market opportunity, technical barriers, pricing,and distribution channels, but to also provide you with qualified business leads and partners.

Our market exploration approach involves an in-depth assessment of:
  • Current and future opportunity

  • Government Regulations

  • Competition

  • Entry barriers

  • Technology trends

  • Demand & supply gaps

  • Potential Customers/Business leads/Partners

  • Sales & Distribution channels

  • Location Advantage

  • Business Culture



The formulation of an effective strategy goes a long way in the success of a company in a new market. With the results derived in "Market Exploration", our professionals assist clients in evaluating appropriate Indian Entry Strategy options. The assessment takes into account the client’s short term and long term goals, strategic priorities, investment and risk appetite, industry growth curve, success and failure of competitors and best practices. Apart from recommendations on all aspects including product, pricing, distribution and positioning, we prepare an actionable business plan for the client.



A Robust strategy is good only if it is successfully implemented. This is the reason that HLTP Corp, endeavors to support our clients with all their Implementation needs in India.

For over 30 years, we have helped companies establish themselves in India with reduced risks and compressed gestation times. We undertake all the needed activities to set up the client’s business. A detailed explanation of our implementation services can be found here. A summary of our implementation activities include:

  • Incorporation of the Indian entity – from registration of the name to all regulatory approvals and compliances to opening the bank account and conducting board meetings

  • Undertaking M&A/JV activities – from target identification to deal structuring to post deal integration

  • Setting up of a Greenfield facility – from location identification to regulatory approvals from Central and State Government Bodies to project management to hiring the right managers

  • Recruiting Key Executives – be it a country manager or a regional sales manager or an administrative employee

  • Identifying operational vendors – this could include contract manufacturer, raw material suppliers or service providers (Logistics/3PL company or outsourced billing/invoicing team), marketing/advertising agencies etc.

  • Setting up a sales pipeline or establishing their brand

  • Identifying the right partner and contract signing – with importer-distributors

How can we help

Greenfield Setup

This is a great place to tell your story and give people more insight into who you are, what you do, and why it’s all about you.

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Executive Search

This is a great place to tell your story and give people more insight into who you are, what you do, and why it’s all about you.

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This is a great place to tell your story and give people more insight into who you are, what you do, and why it’s all about you.

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This is a great place to tell your story and give people more insight into who you are, what you do, and why it’s all about you.

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Retail Roll-out

This is a great place to tell your story and give people more insight into who you are, what you do, and why it’s all about you.

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Engineering Outsourcing

This is a great place to tell your story and give people more insight into who you are, what you do, and why it’s all about you.

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Services Detailed

Greenfield Setup:

HLTP has been instrumental in providing services to more than 50 clients for setting up their manufacturing units in India. It may become a tough task for companies to set up their operations in the country unless they have a partner with ample amount of on-ground experience. HLTP provides end-to end solutions for business start-ups – right from forming an Indian entity, location identification, drafting a business plan, vendor selection, recruitment to project management.

We completely understand and comprehend the fact that any hurdle in the process could have higher ramifications, including bearing losses and losing competitive edge. Given a strong understanding of regulations, tariffs, taxation policies and robust network with government bodies (both Central and State), we ensure seamless implementation plan for the clients.


  • End-to-end Project Management with focus on cost and time control

  • Cut the project gestation time by 25-30%

  • Reduce client resources deployment time by 50-60%

  • One-stop solution for different vendor deployment

  • One-stop vendor management

  • Unbiased identification and evaluation of vendors

  • Effective and efficient decision making to overcome any hurdles

  • Seamless communication

Executive Search:

Hiring the right talent with the network, industry knowledge, experience and cultural fit to grow your business at a fast pace.



Experience of fulfilling multiple top leadership positions across industries.

We have the experience of finding the right leaders and managers who have the experience, network, business acumen and ambition to drive new products and brands. HTLP  has successfully completed over 600 top leadership positions across industries like Manufacturing, Retail, Consumer Goods, Pharmaceuticals and Health Care, Engineering and Automotive.


  • Industry know-how and active networking

  • A comprehensive, timely and cost-effective approach involving quantitative and qualitative factors

  • Extensive research

  • Close collaboration at all stages

  • Strong emphasis on candidate suitability and FIT assessment – to represent the client’s brand

  • Time-bound guarantee of replacement

We, at HLTP, believe that hiring the right talent for the client with the right amount of network, industry knowledge, experience and cultural fit would help grow their business at fast pace.



At HLTP, we help our clients to find right structure for entering into the market that aligns with the business objectives. We understand and provide assistance for securing right legal processes for the firm, along with consulting them as per the business preposition.

We provide registration, corporate & tax advisory, as well as assistance for obtaining all statutory and regulatory approvals.




  • India investment route planning – in line with Foreign Direct Investment policy & guidelines.

  • Obtaining licenses, clarifications/regulatory approvals from the Reserve Bank of India (RBI), Foreign Investment Promotion Board (FIPB), Registrar of Companies (ROC) and other statutory bodies

  • Setting-up Branch Office, Liaison Office, Project Office, Joint Venture Company, Subsidiary (Wholly Owned Subsidiary), LLP etc. complying with procedures

  • Representation services before regulatory bodies such as RBI, FIPB, ROC and others.

  • Obtaining all direct and indirect tax registration numbers


  • Direct Tax

  • Indirect Tax

  • Transfer pricing

  • Special Valuation Branch (SVB) liaising and license approval


  • Representation before Registrar of Companies, Company Law Board and Ministry of Corporate Affairs

  • Preparation and filing of requisite forms and annual returns

  • Preparation of board resolutions

Indian Sourcing and vendor Development:


We understand if our client needs a partner to venture into the country, there has to be complete scrutiny, to reduce the chances of error. We know that any inaccuracy may dent the brand reputation of the client, along with bearing losses. It is, therefore, necessary for companies to go beyond the traditional approach of calling for tender. Instead, following a thorough process, which is able to cover Indian geography and providing value-addition, helps in reducing the possibility of error.

HLTP's sourcing and supplier identification strength come from its:

  • Highly developed supplier selection process

  • Extensive network in the industry, thus quick implementation process

  • Team of dedicated professionals focused on sourcing activities

  • The experience accumulated over three decades in setting up successful sourcing operations

  • Studies of successes and failures in sourcing

  • Understanding of the design, technical and manufacturing aspects across various industries

Whether a company is looking to make India its global sourcing hub or finding a local contract manufacturing partner, collaboration with HLTP can help to:

  • Reduce resource and time deployment by more than 60%

  • Effective leveraging of cost competitiveness of supply base

  • Implement tried-and-tested and highly developed supplier selection process, eliminating chances of selecting a wrong vendor

  • Evaluate vendors based on audits including ethical and sustainable manufacturing practices and quality processes

  • Learn from successes and failures in the local market and implement best practices

Retail Roll-Out:


At HLTP, we understand that retail roll-outs require detailed operational and financial assessments, along with strong implementation plan. While, at one hand, we work closely with the client with regards to being compliant with the FDI norms for retailing in India; we are also able to support them in all related activities including cash flow maintenance, logistics, and inventory management.

HLTP takes great pride in developing customized approaches for establishing the retail business for its clients in India, as we understand that every company needs to have a unique approach as per its business model.

We use quantifiable methods to estimate operational as well as financial requirements for retail operations and devise implementable strategies.

Along with this, we also provide full implementation support that includes company incorporation, identifying and partnering with franchisees, location identification and lease agreement for stores, working with vendors for setting-up stores, regulatory approvals and staff recruitment. Additionally, we help manage the back-end operations such as payroll, accounting, book-keeping and inventory audits.


We like to work as an extended partner for our client and become an integral part of the foreign brand in India during and after the project implementation phase. We ensure that the brand achieves desired success through our network and expertise in implementation services.

Our repertoire of retail roll-outs includes diverse businesses such as luxury shoe brand, global baby care product giant and many others.

Engineering Outsourcing:

Companies that have a high volume requirement for engineering design and drafting services can benefit greatly from HLTP's service offering.

We promote the concept of owning and controlling your offshore design and drafting team by hiring and setting up the team and then managing their administrative requirements while our clients control the operational function directly.



Evaluate potential expansion options including their pros and cons

  • Leveraging off the abundantly available and highly affordable engineering resources available in India

  • No Hourly billable model. Your team is 100% dedicated to you and will work according to your directions

  • Higher level of privacy. The team hired for your needs will be engaged as your employees in India and will not be shared with any other client

  • Your hardware will be purchased by HLTP, there will be no capital expenses for your India operations

  • Fully furnished office space, access to established Admin, HR, IT and Travel teams take away the need to set up an independent establishment

  • Clear and Transparent model with a monthly billing structure

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We work with ambitious leaders who want to define the future, not hide from it. Together, we achieve extraordinary outcomes.

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